With a masters degree in Foreign Languages and Literature, Laura set off to live and work in California during the eighties. Her core professional skills matured in the fields of Marketing below the line and Visual Merchandising for the Fashion Industry. Dazed by the massive consuming habits of the Americans, she questioned the entire cycle of the production system and returned to Italy with a changed perspective. She founded an ethical enterprise, the cooperativa il T-Riciclo with the aim of educating the young in mindful habits respectful of the planet and the environment. Her flair for fashion ignited a new project in 2010: Alter Equo, unconventional designs for ECOnventional people. Her creations are the result of an up-cycling process transforming waste into desirable and stylish fashion accessories.